how to increase offline conversions with google website optimizer

[nealrodriguez]

Landing Page Testing with Offline Conversions using Website Optimizer [websiteoptimizer.blogspot.com]

With our help, an A/B test was created and run to test three alternate variations of a top paid search landing page. The goal of this page was not to get an online form submission or get a visitor through a shopping cart, but to get visitors to pick up the phone and call.

then of course you would track the prospect through the sales pipeline through a crm system; there's a good free 2.0 type one, the name of which escapes me.

[chewy]

Or use a special series of telephone numbers that you can track separately.

Make sure you pay close attention to statistical significance.