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Google Analytics - what's happened to my top content stats?



3:25 pm on Apr 27, 2009 (gmt 0)

10+ Year Member

Hi everyone,

I've just been looking at my content stats for one of my websites to check if anyone's been visiting some new pages I've recently created. :)

After first checking out the general Dashboard - where all stats seemed to be going on trend up to and including today - I then clicked into the "Content Overview - Full Report" link (and then "View Full Report" again) as I normally do, so I can start typing in my keywords in the "Find Page: Containing" box. (So I can easily check stats for all new pages I've added in my /buyingwidgets/ folder, for example, and see if/how traffic to that whole set of pages has changed.)

I've noticed as of yesterday, individual pages seem to have completed dropped in pageview numbers by something close to 90%. So yesterday, my /buyingwidgets/wheretobuy.htm page achieved around 10% of the page views it received the previous Sunday.

BUT, like I said, my general stats for the whole website seem perfectly normal.

After a mild heartattack, I Googled for some of my website's keywords and the pages seem to come back in the Google Search results as per normal.

Google Adsense seems to be "on trend" for yesterday and today too, nothing too alarming there.

Erm...am I missing something? Have I done something wrong? Please do feel free to point out the obvious.

Thanks very much.


6:13 am on Apr 28, 2009 (gmt 0)

5+ Year Member

google hah! usually analytics is much like telling the enemy that your obligated to what your willing to pay them. show them everything they wanna use against you. thats what they should call it


12:52 pm on Apr 28, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

When did the change start? (i.e. when does GA tell you it started?) You should be able to pin it down to an exact hour. Did things go back to normal (again, exact hour).

So you're saying the total for page views (not visits) did not go down, but you are seeing big drops for a few important, popular internal pages? Or for all pages?

Does the total for all pages, in your content detail report, equal or get close to what Google A. says about the total page views for the site?

Are you tracking your ranks closely? Where I work, we set a rank tracker to happen extremely often for a set of words that are representative of the whole site. It's not too unusual to see a one-day extreme drop, then a return to normal.

Are those pages (with the big drops) often used as entry pages? What does the GA entry page report say about them? How about when those pages are NOT the entry page? (I'm not sure GA can do this latter report but you can get the same thing with arithmetic and combining a couple of GA report.)

Is it possible that the links to those pages broke briefly? Are they something that can break if the CMS falters?

Etc etc. It's also possible that GA was screwing up. The stats for that day, that report may look very different now, because GA may have made corrections or caught up.


1:34 pm on Apr 28, 2009 (gmt 0)

5+ Year Member

I'm seeing the exact same thing.

My site is structured like example.com/section-name/.

If I go into top-content and I search for "section-name". I'm getting 0's for Saturday and Sunday and Monday is like 50% of normal. Also none of my click tracking is working to track outgoing links. Something is definitely wrong.


11:06 am on Apr 29, 2009 (gmt 0)

10+ Year Member

Thanks for all the replies. Well...what I'm now seeing is that stats for individual pages for Sunday and Monday have recovered, in the sense that pageviews suddenly jumped up to what a level that they would normally be. But stats for yesterday and today are once again at 90% of what they should be...although pageviews for the website as a whole appear normal.

I guess there is now suddenly a delay? This isn't something I noticed last week.

A bit more info: I'm seeing a drop for ALL individual pages. No, I don't use anything to track rankings. I appreciate that this could definitely be a reason, but have a hunch that it isn't. (One of my most popular pages of the whole site is very highly ranked for its specific keywords, but has a trickle of pageviews for yesterday and so far today.)


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