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When I go to GA I know how to look at Unique Pageviews for a content item (e.g., the site's front page) but when I try to drill down (e.g., Entrance Path) GA only offers this for Total Pageviews.
I've also tried to look at this via Custom Reporting but I'm not seeing it there either.
"Entrance Paths" is named oddly, because to me "entrance" means "entered the site." This is really just a "next page viewed" report which I think is what you want.
Bear in mind that these aren't true paths if you are trying to look at paths longer than 2 steps. They are strung-together pairs of 2 steps. So, if the top next page after A is B, and the top next page after B is C, that doesn't mean that anybody actually went from A then to B then to C.
I want to initially filter by only Unique Pageviews. For instance, if total Pageviews are 10,000 and Unique Pageviews are 7,000 then I want to begin the drill down process with the 7,000 and not the 10,000. From these 7,000 I want to look at what they do on the site (e.g., path to next page).
As far as I can tell there is no way to add this up. Filtering, for instance by Entrance Path, only looks at the value of the total Pageviews (e.g, 10,000) and does not offer the values for the Uniques Pageviews (e.g., 7,000). No matter if you click on the tab to change the graphic from total Pageviews to Uniques Pageviews, the filtering still seems based on the Total Pageviews.
Maybe I'm just totally missing this, but that is what I'm seeing.
What I'm looking to do, which I thought was pretty simple, is to answer this question: When someone first visits a particular page, where do they go next?
I don't want to count the same visitors multiple times (i.e., Total Pageviews) rather when a single visitor first comes to the page where do they head next. (I assume Unique Pageviews considers only the first instance of a person visiting and not subsequent visits to that same page.)
So essentially the plan was to do the following:
1. Pick a content item (i.e., page)
2. Filter by Unique Pageviews
3. Analyze by Entrance Path to see next page viewed
GA seems to have all the information there but it doesn't seem to be accessible.
about the best i can do is look a specific day, in the top conent section, select my cool-page.asp.
look at the navigation analysis. see what pages users are going to next... im sure you have seen that... its broken down by percentages. you can not see how many page views.
that is about as detailed as you can get for what i think you are looking for.