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Analytics page impressions - Adsense page impressions = browsers with

How many browsers are using adblockers?

         

netchicken1

1:10 am on Jan 4, 2009 (gmt 0)

10+ Year Member



I was nutting out my stats and figured that the difference between the Analytics and Adsense page impressions must be the number of users using adblocking software. I used the last 4 weeks stats and found for me that means that 22% of visitors use adblocking.

Thats getting pretty sizable. In the future we should be able to track the changes easier with the integration between adsense and analytics.

edit: sorry about the truncated title. meant to be "Browsers with adblocking"

simonuk

4:27 pm on Jan 7, 2009 (gmt 0)

10+ Year Member



Stats will pretty much always differ between different tools. Firefox has an ever increasing number of users and the noscript addon is one of the most downloaded so I always expect differences.

FF accounts for 24% of my users and the stats differ around 8% so for me I know a fair chunk of users are using JS blocking tools.