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I was checking out the page structure in order to determine a competitors SEO tatics. I noticed that they use only one H1 tag - I expected this and do so myself. To my surprise, they use no H2 tags (or any subsequent H tags). They rank pretty well for their keywords.
I was wondering if this was a legit strategy - something akin to no follow attributes in anchor tags - in order to build relevancy primarily for the H1 tag. Has anyone seen anything on this or run any tests recently?
Any insight would be helpful.
of course i always lead with one <h1> tag, content, <h2> tag, content, <h2> tag, content, even a <h3> for sub content of an <h2> tag.
i tried to keep the content to no more than 4-5 sentences so that the sections look established, but still separated by a nice header tag.
i would give it a try.. i dont think it would hurt.