to H2 or Not to H2 - that is the Question

Better SERPs with or without H2 tags

[PghJoe]

Hi All,

I was checking out the page structure in order to determine a competitors SEO tatics. I noticed that they use only one H1 tag - I expected this and do so myself. To my surprise, they use no H2 tags (or any subsequent H tags). They rank pretty well for their keywords.

I was wondering if this was a legit strategy - something akin to no follow attributes in anchor tags - in order to build relevancy primarily for the H1 tag. Has anyone seen anything on this or run any tests recently?

Any insight would be helpful.

Lex Luthor

[jbinbpt]

Hi PghJoe,
Welcome to WebmasterWorld. Enjoy ;)

This may work on a very highly targeted page, but if the subject matter breaks out into sections, then the additional <H>tags are necessary, even for your own targeting.

[tonynoriega]

In my experience, i have seen pages even with multiple <h2> tags perform a little better...

of course i always lead with one <h1> tag, content, <h2> tag, content, <h2> tag, content, even a <h3> for sub content of an <h2> tag.

i tried to keep the content to no more than 4-5 sentences so that the sections look established, but still separated by a nice header tag.

i would give it a try.. i dont think it would hurt.