A/B Landing Page Testing

[tonynoriega]

is this possible?

i have a major .gov site that is going to link to our corporate site starting next month for a new product we are offering, and the .gov office is going to back it.

now, i want to do some A/B landing page testing, but obviously i only have one incoming link.

i have Google Analytics installed.

instead of manually changing the page design each day, and trying to keep track of that in GA, is there an easier method?

i have done A/B testing, but had multiple incoming links... not just one link.

thanks

[arieng]

This can be done with Google's Site Optimizer, which connects fairly closely with GA. It can offer much deeper optimization test than A/B splits using just the one incoming link.

Are you trying to optimize a landing page dedicated solely to that one traffic source?

[tonynoriega]

Essentially.

i want to see which page retains more traffic, has a lower bounce rate, and has better conversions.

[arieng]

Sounds like Site Optimizer is the ticket. Give it a test drive.