Webanalytics books/magazines

Where to get the latest info

[nmattheij]

Our company has been creating stats for about 3 years now, but it's time we start to create some more useful reports. We have Webtrends running, but besides some campaign tracking we haven't got any fancy reports.

I was wondering where to get info about the possibilities webanlytics can provide, so we can create more useful reports. I'm talking about advanced campaign tracking, revenue, ROI and so on. Are there any good books on this subject?

Also we're looking for a magazine (or e-zine) that keeps us up-to-date about the webanalytics world.

Any suggestions?

[corbing]

There is a great Yahoo group (groups.yahoo.com) run by Eric Peterson called simply "webanalytics". Fairly active with a lot of top name companies represented.

Eric is also the author of a couple very good books; Web Analytics Demystified and Web Site Measurement Hacks.

Another good book is Web Metrics: Proven Methods for Measuring Web Site Success.