Google Analytics - Entrance Keywords for a page

What exactly is in that list?

[moopy]

Hi,

In Google Analytics, when I'm looking at a landing page and I select "enterance keywords" for that page, I get a list of keywords.

I'm a bit confused about what's written on that list.

Were these keywords used to land on that page from search engines?
Were these keywords used to land on any other page of the site when the user eventually ended up on that page?

Thanks.

[seopeople]

Nobody knows?

[seopeople]

Is there anyplace else to ask this?

[htdawg]

when you go to content & see for example top content shows you a list of pages from your site if you click on one of those pages then on the right hand side of google analytics you will see where it says entrance keywords and those are the keywords that were used to find that specific page. the only thing I am not sure of is if it tells you from what search engines they came from.

[moopy]

My assumption is that in Entrance keywords for a specific page, you see also keywords which led to other landing pages and then the user navigated to that page.

Can anyone confirm this?

[johnblack]

Hi, I've been assuming GA works as follows with regard to landing pages and keywords.

Go to Top Landing Pages within the Content section and you will see a list of all landing/entrance pages for the site. If you then click on one of these pages, GA displays 'content' stats for the page not just stats when the page was the landing page for the visit.

So I would agree with your assumption.

As far as I'm aware, its quite difficult to see what keywords were used in search engines to get to a specific page. The closest I've got to this data, is by going to the Keywords page in the Traffic Section and then select a keyword. The following page has a 'Dimension' dropdown in which you can select Landing Page. This shows you the Landing page(s) for the keyword. So by going through each keyword you can eventually work backwards and get which keywords are used for specific pages.

If anyone knows another (easier) way to get the keywords for a specific landing page, please let us know :)

JB

[johnblack]

You can tell it's getting late here. Just re-read post and htdawg is spot on. The keywords that a visitor from an SE entered for a specific page are indeed in the Top Content section.

[moopy]

Well, I've just got a different view on this one. Tell me what you think:

The Entrance Keywords report should only list keywords used to land on
that landing page.

To see all keywords by visitors to that page (whether it was their
landing page or not) you can use the "Dimension: Keyword" pull-down
from the Content Detail report.

[moopy]

The thing to remember is that keyword is stored as a cookie in that
visitors browser for up to 6 months. If they visit your site using 1
keyword today, and then end up landing on the other landing page via
"direct" (like a bookmark or email) tomorrow, that second landing
page will show the original keyword as it's source.