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I was told recently that Google analytics is only 65% accurate.
That number seems a bit low, what is the source of that information?
65% accuracy? Yikes! I tend to have a little more faith than that. :)
We1tzLux, Welcome to WebmasterWorld! You've been lurking... ;)
Since then I've only ever used it as an approximate guide and with important accounts often run a couple of stats packages at the same time, especially during critical advertising campaigns.
Funny that you mention that you may have heard that from someone at Clicktracks. I bought their hugely overpriced Optimizer, but stopped using it after a while because I had doubts about its accuracy. That, and the interface was just horror to work with.