Banner Ad Click Tracking - Beyond GA

Banner Ad Tracking

[ank1t]

i plan to run a Rich Media Advertising Campaign. and there is this thing thats stopping us.

Is there a script which is capable of tracking hits, as well as an unlimited number of sales and actions.

The tool we are planning ot use should be capable of running multiple campaigns we should be setup to calculates ROI for each ad separately.

Hope you guys can help me. :)

We dont wanna use Google Analytics

[cgrantski]

Do you want something free?

[ank1t]

free or paid.! I am fine with both.

[SanDiego Art]

I'm not sure how this is beyond Google Analytics?

Do you just want to know how many people came to the website and made a purchase?

This could be done by tagging the destination URL with the proper utm variables.

By actions, do you mean other types of conversions other than sales? You can't do unlimited "types" of actions in GA, but you can setup 4 different ones.

Maybe I'm missing something.

[SanDiego Art]

Duplicate post

[edited by: Receptional at 11:50 am (utc) on Aug. 13, 2008]

[ksumit81]

Are you trying to do campaigning on adwords, you can ose tools like wenstat or nedstat, they will give you the source from which the visitor came, you can also add codes to each keyword to track which keyword brought how many visitors, conversions etc. It is also possible for banner ads, you have to create funnels for tracking.

[ksumit81]

* webstat

[ank1t]

wenstat - this tool provides just campaign tracking of PPC. I dont think it generates Click Tags and checking to the level of performance of banners if we have apssed multiple banners.

[ksumit81]

You can track the referrer for each visitor as well as the keyword which he has used to reach your site, the url he enters, the url he visits etc, yes it does not include Click Tags, but it can track url's through visitors are coming.

Nedstat or say sitestat is a more comprehensive tool which gives a lot of information for campaigns, you can add the details of each funnel you have created with each keyword and track results for specific campaigns, results of specific keywords etc.

[ksumit81]

First you need to see the budget, whether you want to use sitestat or webstat, see the details of both the products and analyze it according to your needs, go for the manual.. webstat also provides you a free trial.
I have my own business and i do not have time or i would have definitely helped you, this forum is a place where i spare few of my hours daily to earn some knowledge. If you have some problem in setting up after studying the manuals i will definitely help you.

Webstat setup is easy just like GA.. and i feel it will serve your needs..

good luck and happy business..

[ank1t]

I cant locate the website of webstat

[ksumit81]

[webstat.com...]