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Tracking sources of traffic within a site with GA?

tracking, referrer, analytics

         

vanguard2000

3:36 am on Jul 30, 2008 (gmt 0)

10+ Year Member



Hi guys,

I need some guidance. I'd like to track the registration conversion on my site. I'm not selling anything so I place a lot of value on people actually registering to the site. So far I've used a generic goal with GA and it's been an interesting exercise in trying to optimize my registration. Now that I've optimized this part, I'd like to know from which part of the site they click on the registration link and which registration link they click.

Currently I have registration links on top of the page (top header), have links at the bottom of the page in the footer, have some special registration links that are using some extra css/images etc.

I'm thinking about creating links to registration page of the form: example.com/registration#fromlink1 , #fromlink2 etc. I'm hoping that I can then find out which of the links has brought in the biggest number of registrations over a certain time period.

How do I accomplish this with GA and how do I set up goals so that I can see the total number of accomplished goals per link?

Thank you :)

BradleyT

8:46 am on Jul 30, 2008 (gmt 0)

10+ Year Member



Doing it the way you're suggesting is going to cause duplicate content - different URLs (#fromlink1, #fromlink2) that point to the same content (registration).

You can use GA event tracking to see which one gets clicked more often. We have a "find out more" graphic and text link on every page. I put the tracking on the image. You put in a dummy URL for the tracking and then in your content reports you can see that dummy URL - ie /track/findoutmore/graphic.

Unfortunately for me I use a CMS that would make adding tracking to the text link in the navigation very difficult. Subtracting the graphic tracking URL from the total visits "should" equal the number of people who clicked the text link to get to the page.

vanguard2000

7:54 pm on Jul 30, 2008 (gmt 0)

10+ Year Member



BradleyT, I thought that anchors cannot cause duplicate content. If you do it like /registration?from=fromlink1 google thinks it's a dynamic page that generates dynamic content. But I don't think anchors can cause it...

Anyone know for sure?!

Receptional Andy

8:03 pm on Jul 30, 2008 (gmt 0)



Google won't index URL fragments.

vanguard2000

8:12 pm on Jul 30, 2008 (gmt 0)

10+ Year Member



Andy, so no duplicate content penalty? :)

Receptional Andy

8:25 pm on Jul 30, 2008 (gmt 0)



You can't have a duplicate content penalty from something that isn't indexed ;)

vanguard2000

2:02 am on Jul 31, 2008 (gmt 0)

10+ Year Member



Andy, thank you so much!