Forum Moderators: DixonJones
More recently, we've been trying to implement the utm override parameter to ensure that any natural conversions which followed a PPC click were actually attributed to the PPC click instead - but this hasn't worked and they are saying that their specialist doesn't know why and therefore can't help.
This frustration has led us to consider other options - Index Tools being top of the list. So, some questions:
1. Are many / any of you using it?
2. What are your thoughts on it as a package?
3. Do you get any support from them?
4. Do you know if it will allow us to control which click gets the conversion?
5. Suppose i should also ask if anyone knows of a solution to either of the current issues which we're having with GA?
Thanks in advance
[indextools.com...]
but i had to email my contact at yahoo for a manual.
If you advertise with yahoo you can also get some information about the different types of tags they offer - but basically - not much at all!
If you email me I'll be happy to send you the doc they sent me. Doesn't seem like there's many people here using it (either that or my question was just boring!)
Well I have been using it for years. As the moderator of this forum I didn't want to be seen breaking the TOS by mentioning it too much as it was a paid product (before it went free)... but yes - I am using it and I know an awful lot of top rate SEOs using it as well. Now it's Yahoo's equivalent to GA though, I figure all gloves are off. Let the battle commence.
2. What are your thoughts on it as a package?
It's closer to Omniture than it is to Google Analytics. When Yahoo bought it, they decided to upgrade all the accounts which means anyone that tried it when it was a paid product will only have an idea of its full capabilities if they tried using the several hundred dollar a month version.
3. Do you get any support from them?
Clearly this will become an issue for people coming into Indextools now. Yes... we got support but we were partners. So end users got support through the partner generally, not IndexTools itself. We are still being told that we will get support, but at the same time, I cannot see the support being QUITE the same, as I used to be able to just pick up the phone or go out to dinner with the COO at the next conference! Scaling support is probably harder than scaling the software. I THINK that the idea is that they continue to distribute through their partners - but that would mean the partners need to develop business models based around making money out of supporting a free product, which is a bit of a hard one to think through from a business perspective.
4. Do you know if it will allow us to control which click gets the conversion?
By default it is first click - not last. I cannot see a way to change this, but there are a number of toggles not on the web interface, which are in the documentations. You can (and generally should) tick the option to make an action unique (don't count it twice if the user loads the confirmation page twice). There are ways to segment the marketing channels though, using tracking urls.
5. Suppose i should also ask if anyone knows of a solution to either of the current issues which we're having with GA?
I don't know. I look at GA and personally I wonder why the whole world thinks it's great to give all the data back to your traffic supplier, only for them to only give you tiny bits of the data back in reports.
Dixon.
