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Any issues using both AdWords URL Tagging & Goog Analytics URL Filter?



10:43 pm on Apr 1, 2008 (gmt 0)

5+ Year Member

Hi all!

For our PPC campaign we use both Google Analytics filters as well in AdWords we are using the auto-tagging feature to track our adwords campaigns.

We're using the filters so we can track multiple campaigns in one singular view.

Is there any issue with using both? Will using both muddle our numbers and give us inaccurate data?

Thanks in advance.


2:11 pm on Apr 3, 2008 (gmt 0)

5+ Year Member

By "filters" I hope you mean the GA parameters. I think it will be better to use either tagging or parameters.

Also, if you are using parameters then why you need auto-tagging?


11:11 am on Apr 4, 2008 (gmt 0)

5+ Year Member

me thinks, ideally you should be using auto tagging for adwords and that url builder thing for your campaings in yahoo, msn...


7:36 am on Apr 5, 2008 (gmt 0)

5+ Year Member

We inadvertently (sp?) set both on for a particular Ad Words campaign that we had.

Finally had an official response from Google. You shouldn't use both as the data becomes unreliable. After digging into it further we figured out that with both enabled your GA filters don't capture any Ad Words data.


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