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For our PPC campaign we use both Google Analytics filters as well in AdWords we are using the auto-tagging feature to track our adwords campaigns.
We're using the filters so we can track multiple campaigns in one singular view.
Is there any issue with using both? Will using both muddle our numbers and give us inaccurate data?
Thanks in advance.
Finally had an official response from Google. You shouldn't use both as the data becomes unreliable. After digging into it further we figured out that with both enabled your GA filters don't capture any Ad Words data.