Forum Moderators: DixonJones
1.Role as a Search Engine optimizer/e-commerce project web developer, working in a networked team of people consisting of SEO’s, Web Designer’s, Content Writer’s and Data Associate’s.
2.Responsible for building web measurement guidelines and developing custom reporting dashboards as per requirement.
3.Provide statistical reports of high level information to senior management.
4.Recommend methods to improve site usability and effectiveness based on reporting analytics.
5.Expert knowledge of key online metrics including web analytic tools - Hitbox, Statcounter or Google Analytics, web metric tools.
6.Keyword analysis and keyword generation for both SEO as well as PPC campaigns.
7.Competitor analysis using scientific methods and usage of tools which promote competitor analysis
8.Solid understanding of technical aspects of online marketing, including database-driven functionalities, general web functionality, etc.
9.Tracking of traffic (including robots) that visit the websites and should be able to do an analysis.
10.Analyzing the deviation in the In-Page and Off-Page optimization technique for every specific search engine.
11.Implementing the changes required in designing, On-Page Optimization and Off-Page Optimization.
12.Submission of website in Search Engines & Directory.
13.Implementing link exchange program to make outbound link 1-way, 2-way and n-way linking.
14.Regularly checking of ranking and making reports on weekly basis.
15.Developing web sites using Asp, Flash, Dream weaver, Photoshop and promoting the web sites in search engines to maintain the ranking of the websites.
16.Responsible for Optimization and Ranking of the website.
17.Configuring emails for websites and regularly updating websites and handle Clients independently.
18.Providing Support to the marketing person for website & Search Engine Optimization.
From
Saroj
Well, your requirements list three specific analytics tools, so I would start with their sites and go through the intros, tutorials, and documentation.
I would also read some books. There are about a dozen, ranging from the very elementary to slightly sophisticated.
You can also hire a consultant to teach you or you can attend a paid course (do searches on "web analytics courses").