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Omniture losing data?

Is anyone else comparing their omniture data to other sources?

     
4:27 am on Feb 17, 2008 (gmt 0)

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Our interactive agency is a bit disturbed about the fact that we keep having implementation problems with Omniture, and that the data we get from it e.g. about PPC, disagrees with what the PPC engines give us. We appear to lose 13-40% of our data- we've had some problems also with their servers dropping secure handshakes... anyone else having problems?

We're pretty certain it's them, because e.g. with AdWords, both AdWords and Omniture use javascript code, so if they were both going to differ from our internal stats (if say the problem were on our servers), they would differ a similar degree, but the degree of error with Omniture can be quite a bit more than AdWords.

One of our quandries is thinking "so many big companies use Omniture, they can't all be losing this much data, can they?" but I don't know how many people are comparing their omniture data to other sources, and I also don't know how likely we'd be to hear about big problems big companies are having with it. Also, I don't know how many companies are in the position we are to see that implementations for at least half a dozen different website consistently show problems.

Any feedback?

Thanks,
B

8:43 pm on Feb 22, 2008 (gmt 0)

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Hey B,

We use Omniture and while I definitely agree its not the same as some of our other sources, it's usually close.

As soon as Data Warehouse releases a custom report, I plan to compare transaction to transaction against the report that our paid search guys give us. After that, maybe I'll be able to give you a better answer.

4:26 pm on Feb 23, 2008 (gmt 0)

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We too have had a lot of problems getting it implemented correctly and completely. It is much harder than we thought it would be. We don't really trust the data because we're always finding implementation mistakes as well as underlying logic that we don't entirely buy into.
1:34 pm on Feb 26, 2008 (gmt 0)

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Did any of you resolve this question for yourselves? And, what kinds of implementation problems are you having?
6:09 pm on Feb 26, 2008 (gmt 0)

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No, no resolution yet. Their support is looking into it, elevating it, etc. but not fixing it.
 

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