I've been asked by my boss to start using Quantcast as a way of getting some new statistics on our site. Personally I hadnt heard the site and so I'm naturally a little wary of it. I thought I'd ask you guys if you had any experience with it. I've read through their pages in an attempt to find how they gain information such as age, ethnicity, education level of the head of the household. The best i can get from their faq's is that they use a small proportion of the country's public and then use that to gauge the rest of the population's behaviour. This still doesn't explain to me how they know what the average household income is for my visitors.
Can anyone shed any light on this? Do lots of you guys use this site and respect it's data?
Any thoughts or insight would be appreciated.
[edited by: Receptional at 11:01 am (utc) on Feb. 3, 2008]
[edit reason] No urls please [/edit]