Deferred Conversions using Google Analytics

[Goldilox]

I am currently running a PPC campaign in Google and am tracking it through analyics. Currently, if a user clicks on my PPC and does not convert but then comes back later through a natural listing and converts, the conversion is being allocated to the natural click.

Is there any way I can change this so that Google will allocate conversions to the first rather than last click? I have tried adding "&utm_nooverride=1" to my URL's but this doesnt seem to be working.

Any help would be appreciated.

[vincevincevince]

Difficult question. Do you want to track them across a session or across time?

[Goldilox]

If possible, across time...

[webboy1]

We've been trying to fix exactly this same issue on our own PPC campaign. We currently run 2 tracking tools to monitor our PPC campaigns and can see a big difference between the 2. What we've found is that while our other measuring tool attributes 2nd, 3rd, 4th ... etc sales to the same initial AdWords clicks, Analytics only records the first.

This is down to the 30 minute defualt timeout on Analytics. So, like you say, the sale is still recorded, but is not attributed to PPC. We've run a test over the last couple of days and changed the default 30 minute timeout to 24hrs. It's not ideal, but we want to see if it works. We've not got enough data for a definitive answer just yet, but early signs from the weekend suggest it has worked to a degree. Sat and Sun recorded more PPC sales than any other weekend since we hooked Analytics up to our AdWords account.

The issue comes when trying attribute secondary sales that happen a few days after initial click.

I haven't found any other way to get round this as yet, but it would be good to know if there is a more obvious way.