Omniture question. How do I do this?

[Receptional]

I've just seen my first properly integrated Omniture system. Busy!

I add tracking URLS to campaigns, e.g.?source=#*$! so that these appear in landng page URLS. So I want to know the revenue filtered by users starting on a page with a URL containing "source=#*$!".

Can anyone tell me if I can do that? I am sure I can, but the learning curve...!

[Lyndsay]

Hey Receptional - yup you can do that.

Have you installed the getQueryParam plug-in? First you'll need that. Within that plug-in you can identify what you're going to use as your parameter (source in your example).

Once you've got that in place, you can start running reports based on the tracking codes you've used.

Let me know if you need help!

[nquinn]

Hi all,

This thread may help solve some of my problems.

I'm also trying to use Omniture to track PPC campaigns, but am not sure how to properly handle it.

I'd like to track at the keyword level, but it seems insane to create a "campaign" for every single keyword. Instead, I designated one for each adgroup.

My google adgroups have a URL that looks like this:

www.domain.com/file.htm?src=AG0000008&kwd={keyword} .... and some other parameters.

In omniture, I can link link the SRC to a campaign to describe the adgroup.

How can I also use the KWD parameter to track performance by keywords? Mostly interested in being able to see conversions and pageviews.

Thanks!

[genem]

You can do

s.eVar1=s.getValOnce(s.getQueryParam('source'),"source",0)

Now in the Conversion -> Custom Evars 1-10 you will be able to associate the Evar data ("source") with your success metric.

P.S. You'll need getValOnce and get QueryParam installed.

[Receptional]

Well I'm aghast! I mean - I really appreciate your help guys, but all I have is a login to a massive international company. Changing the configuration and installing plugins and having to put in long strings sounds entirely NOT what an analytics system should be about. Presumably there are dozens of other people around the world using the same data, so I can't risk changing the settings.

Maybe the problem is not my learning curve (although I am prepared to accept it might be). It's the system! Are Directors making good business decisions based on Omniture's reports? Or is it only the webmasters that can interpret the data?

[genem]

I am not all that thrilled with Omniture, to be honest. At this point, we use Pathing reports mostly to get insight into visitor behavior on the site.