WebTrends Help!

urgently needed!

[YuviG]

Hi Friends

came back again with some cool query :) ... One of our client using webTrends for analysis. I m having some problems in it.

Most frequent query is:

>> How distinguish PAID (PPC) and Organic Traffic?

is there any online tutorial or pdf guide for webtrends plz tell me!

Thanks you all great webmasters!

[cgrantski]

Have you looked for documentation yet at all? To get documentation, in your WebTrends admin interface, click on Customer Center and then Resources. It will lead you to a wide variety of documents. For starters, under "Business Solutions" there is a section on search engines.

You need to understand that for the distinction between organic and paid activity there is no good way to know the difference. You have to do some preparation that allows analytics programs to know what the visit really is. This means getting a marker parameter into the landing page URL for your paid search ads. Some programs will do it for you but you have to turn on the marker parameters. If you turn it on in Google it will insert a parameter "gclid", among others. If you turn it on in Yahoo the parameter will be called "ovkey", among others.