When you track your PPC, do tag EVERY keyword?

[plasma800]

Ok, in your PPC Ads, like me for instance, I tag each CAMPAIGN.. [url?source=campID]

But do any of you actually tag EACH keyword with a unique id?

[instand1]

Yes, or at least in most cases. For Google AdWords I normally track each Ad Group. But I put only a few keywords into one Ad Group.

The advantage is obvious: In many cases the keyword with the highest ClickThroughRate has the lowest ROI. My aim is to spend more on those keywords that have the highest ROI and eliminate the loss-producers. Without tracking individual keywords this would not be possible.

[philicious]

I just track each campaign. My web analytics software allows me to easily sort through referring search terms by campaign to view all the key metrics.

Nice n easy.

[plasma800]

Ok well steer me a little bit.

I have a big ecom site, sells about 1000 different products or more.

I have about 15 campaigns, with average of 10 to 15 ad groups in each. Each adgroup has from 20 to 100 key phrases.

Like you said, it appears that the phrases that cost the most but also provide the most traffic don't turn into sales.. but my ONLY way of measuring that is the fact that my shopping cart is noe going "jingle jingle"

I need to find out why. So I considered giving each key phrase a different source "number", setting a session when the visitor arrives and tracking them until they leave.

Basically I spend a lot on google, but barely make back enough to pay for it. And mind you, im not just tossing money at it hard core.. im putting myself in number 3 or 4, guiding people directly to the page of interest and really working hard to get good ctr's but still.. money flies out.. but not so much in..

[waltherjt]

adwords can track this very easily with their conversion reporting script. It will show conversions for each keyword individually.

For others, you could put the keyword in the url, store in session, and check for it at checkout.

[eWhisper]

Basically I spend a lot on google, but barely make back enough to pay for it. And mind you, im not just tossing money at it hard core.. im putting myself in number 3 or 4, guiding people directly to the page of interest and really working hard to get good ctr's but still.. money flies out.. but not so much in..

This seems to be a sign of a conversion issue.

You might wish to spend some time trying to increase the conversion rates of your targeted visitors.