Tracking Conversion Data from Paid Search Referrers

[PPC_Chris]

Yahoo now offers site exclusion for their network partners, meaning that Yahoo paid search advertisers can exclude any domain partners. So, it would be excellent to be able to determine the referrers that are sending only poor or non-performing traffic.

For analytics, we have been using sawmill log analyzer. Unfortunately, it is impossible or very difficult to get any conversion data for individual referrers from this log data. I can see 300+ domains that are sending us traffic via Yahoo paid search but cannot tell which of these referrers are sending visitors that convert and which are not.

What is a good (and hopefully not too expensive) analytis solution for this?

[edited by: PPC_Chris at 4:45 pm (utc) on Oct. 16, 2007]

[wrockca]

I use software called Conversion Ruler it does a really good job at allowing you to track a variable code attached to your URL of any keyword or ad group.... Just Google the name and you will find out more about the software. I have been using it for years since it was referred to me by Andrew Goodman.

[PPC_Chris]

Conversion Ruler will allow me to track conversions from Yahoo, but will not provide referral data from within Yahoo's partner network.

Thanks anyway.