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Google Analytics Call Lead Tracking

800, call tracking, inbound



7:32 pm on Sep 12, 2007 (gmt 0)

5+ Year Member


I work for a small Interactive Voice Response company and we have been using Google Analytics for about 6 months and I think it is an amazing tool. However, being a voice company we only get about 10-15 percent of our leads from our web form(s). We have been talking about building an internal application the ties into google analytics that would essentially add goal conversion when someone dials our number, but my boss keeps asking me if there is another tool out there that does this, but I have been unable to find one. So here are my two questions:

1. We could potentially build a tool that does this tracking and ties in to google analytics, but to make this feasible we want to try and re-sell it to other customers, does anyone think there is interest for a tool to do inbound call tracking?

2. Does anyone know of a tool that tracks inbound calls and/or ties into google analytics?



12:58 am on Sep 13, 2007 (gmt 0)

10+ Year Member

We would definitely be interested. I imagine there are many companies out there that would implement this. Webside Story was supposed to offer this which would tie into their HBX Analytics but I don't think it ever happened. Rimm Kauffman on his blog mentions a couple of companies that have implemented tracking similar to what you are describing. Although I think it was built in-house and they do not describe how detailed the tracking is or how it ties into their analytics.

If you find anything or end up building, let us know how it goes.


4:50 pm on Sep 19, 2007 (gmt 0)

10+ Year Member

i would also be interested. I do a lot of local search marketing and at least 60-70% of the conversions turn into phone calls. Although we use tracking numbers we cant efficiently tie the call back to the keyword.


7:39 pm on Sep 19, 2007 (gmt 0)

5+ Year Member

I think ClickPath Media does something like this -

Caveat being that I've used them but only tangentially so I can't comment to their analytics integration.


2:22 pm on Sep 28, 2007 (gmt 0)

10+ Year Member

Hi PlumAdmin,

We just launched a call tracking service. It's a web application that allows you procure tracking numbers easily. I don't want to sound too much like a commercial, so perhaps PM me and I can provide the details. I'm a long standing member here, but don't post enough to know if it's cool for me to show the URL.




8:12 pm on Oct 2, 2007 (gmt 0)

10+ Year Member

I've talked with Omniture and they are supposed to support this.

Here is the scenario:
1. Your web site needs to create and display a unique id to the customer. On page load, that unique id is sent to Omniture via their Javascript tag.
2. Your agent will need to collect the unique id and enter it into your order management system.
3. Your IT people will need to have your order management system output a file with all of the id's collected via your agents and the corresponding dollar amount sold. This is then ftp'd to Omniture and they then combined it in their analytics.

Anyone using this?


9:12 pm on Oct 2, 2007 (gmt 0)

10+ Year Member

solutions like that have been used for years. i believe clicktracks does that to. What needs to happen is some automatic way to integrate it such as through an API that the call tracking provides etc.


3:22 pm on Nov 14, 2007 (gmt 0)

10+ Year Member

I've been getting a lot of PM feedback on this thread, so I feel ok posting the service. 'Mongoose Metrics' offers phone call tracking. The service is tailored for those who wish to track or sell phone call leads.

Right now we have an xml feed to deliver the call detail reports and a full blown API is currently under development.


3:58 pm on Nov 14, 2007 (gmt 0)

10+ Year Member

Your service doesnt really offer a solution. There are tons of call racking offerings out there but none that tie in with Google analytics. (or any other web analytics platform for that matter). It doesnt seem like your service accomplishes this task either.

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