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I work for a small Interactive Voice Response company and we have been using Google Analytics for about 6 months and I think it is an amazing tool. However, being a voice company we only get about 10-15 percent of our leads from our web form(s). We have been talking about building an internal application the ties into google analytics that would essentially add goal conversion when someone dials our number, but my boss keeps asking me if there is another tool out there that does this, but I have been unable to find one. So here are my two questions:
1. We could potentially build a tool that does this tracking and ties in to google analytics, but to make this feasible we want to try and re-sell it to other customers, does anyone think there is interest for a tool to do inbound call tracking?
2. Does anyone know of a tool that tracks inbound calls and/or ties into google analytics?
If you find anything or end up building, let us know how it goes.
We just launched a call tracking service. It's a web application that allows you procure tracking numbers easily. I don't want to sound too much like a commercial, so perhaps PM me and I can provide the details. I'm a long standing member here, but don't post enough to know if it's cool for me to show the URL.
Here is the scenario:
2. Your agent will need to collect the unique id and enter it into your order management system.
3. Your IT people will need to have your order management system output a file with all of the id's collected via your agents and the corresponding dollar amount sold. This is then ftp'd to Omniture and they then combined it in their analytics.
Anyone using this?
Right now we have an xml feed to deliver the call detail reports and a full blown API is currently under development.