Webtrends Live versus Google Adwords

Massive difference in numbers

[lufc1955]

I was wondering if anyone else has this problem. We have a Google Adwords account and also use Webtrends Live. I would have thought that there would be a close proximity to what Webtrends Live reports as the number of referrers from Google Adwords but there is a massive difference. For example today Google adwords reports feature states that we have had 893 click throughs but Webtrends Live says that we have had only 49 referrals.

Has anyone any thoughts on what could be causing this?

[jatar_k]

but what does webtrends live look for?

i use tracking urls which helps my stats match up much better.

adwords clicks could come from a lot of places, aol being a big one.

also just because it is a google click doesn't make it an adwords click

[lufc1955]

Thanks I will set up tracking url's to see if that makes a difference. I know all our Google referrals are from adwords because I limit the searches to Google search only and also we don't get other Google referrals because we are banned and get no other Google traffic!