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So basically every page on my site would need an iframe on it which links to their system.
I'm not entirely happy about that, and worried that might affect ongoing optimization efforts. I don't really want to start off with a handicap in a competitive zone, or consult when I already know theirs a problem on the site I constructed from scratch..
joined:Mar 8, 2002
I'm told we're going to need to add tags
That's not the main challenge that I see with Atlas. I use tagging on all our client sites for tracking (but I don't use Atlas) it is - a small snippet of code on every page - and have no problems with SEO from this. It's instinctively preferable to giving the same data direct to Google with Google Analytics, which amounts to the same thing.
However - if I remember right, Atlas (like most PPC management systems) tracks most of its campaigns through its own servers. This means that they redirect all the campaigns into your site, giving you potentially thousands of unique URLs pointing to the same content. Have a check to see if this might give dupe content problems or - worse - eliminates the value of inbound links that go via the Atlas system altogether.
Most people use Atlas for PPC tracking only - which seems harmless for SEO, but it wouldn't be my first choice.
If they use Atylas though - ask them to give you a login - you can use the data for SEO purposes.