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Google Analytics : % Exit definition?

   

ish

11:22 pm on Jun 14, 2007 (gmt 0)

10+ Year Member



Does '% Exit' include everything except for exits to pages on the same site?

i.e. does it include backbutton, close tab/browser, session expired, and clicks to external sites?

Thank you.

ish

9:29 pm on Jun 15, 2007 (gmt 0)

10+ Year Member



There's nothing on the official help pages, and a google search has brought me no luck.

This is surely an important piece of information. Google certainly present is as being important, particularly in the new interface.

Anybody?

12:38 pm on Jun 16, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"Exit" means 30 minutes passed without any GA-recorded events for that Google Analytics cookie (i.e. your GA account). The last GA-recorded event is the "exit" page. There are lots of possible reasons for no activity for 30 minutes.

A GA-recorded event would include clicks that go offsite only **IF** you have coded those links so that GA would record them. Not many people do set up links that way as it requires extra work and possibly moving the tag's location on the page.

If visitors close the tab or browser yet come back within 30 minutes (with the same browser, because the cookie is unique to the browser) then that is additional activity within the 30 minute limit, so that's not an exit.

If they backbutton off your site but then come back within 30 minutes, the backbutton action doesn't matter. GA doesn't know where visitors were between page views. It just knows how much time has elapsed since the last page view it recorded.

"Session expired" matters only in the sense of the GA session. If your own site has its own session timeouts, GA doesn't know about it. It just pays attention to the time gap between events that it records, which are, basically, a series of page views. Only in rare circumstances (special coding of off-site links as above) does Google know about a "click." It only knows about the request that happens as a result of a click. It's a fine distinction but an important one that I think most GA users are unaware of. Google doesn't know about clicks.

ish

10:01 am on Jun 18, 2007 (gmt 0)

10+ Year Member



Thank you very much cgrantski.

"A GA-recorded event would include clicks that go offsite only **IF** you have coded those links so that GA would record them."

By this, are you referring to "onclick="javascript:urchinTracker...."?

2:35 pm on Jun 18, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yes, that's it.