Welcome to WebmasterWorld Guest from

Forum Moderators: DixonJones & mademetop

Message Too Old, No Replies

How to uncover Faked traffic?

guru needed

11:07 am on Jun 12, 2007 (gmt 0)

Preferred Member

10+ Year Member

joined:Aug 14, 2004
votes: 0


I am having a 2 serious problems at the moment:

1. Since we hired a new seo for one of our sites, traffic increased almost instantly by 250% ....it doesn't make sense, no ranking change, no link popularity work....we just signed the contract and miracle happened approx. 48H after!

2. One another site we receive some fake traffic as well and I can't figure out HOW? this is happening: IP's are all different and uniques, browsers as well.
The only reason why I know it is faked is the referrer which is Yahoo and the actual keyword (which is a 6 word long tail phrase).
We are #1 on Yahoo, also #1 on Google but Google shows 0 visitors from this keyword!

Yahoo traffic must be faked!

Anyhow, are there best practices, or can someone provide some advice to figure this out? I am clueless!


9:30 am on June 13, 2007 (gmt 0)

Full Member

5+ Year Member

joined:Jan 4, 2007
votes: 0

If you do a reverse DNS lookup, to whom are the IP addresses assigned?

Are they ISPs, hosting companies, known proxies or other?

[edited by: Status_203 at 9:31 am (utc) on June 13, 2007]

6:42 pm on June 14, 2007 (gmt 0)

Junior Member

10+ Year Member

joined:July 1, 2005
votes: 0

What statistics software are you using?

you should be able to monitor visitor paths throughout your site, and visit lengths. That way you should be able to tell wether the traffic is automated or human.

Some stat software and some companies provide systems for monitoring click fraud, and false traffic. Just google it. If your suspicions continue and you are paying for PPC it may also be worth trying to contact the search engines direct.

IP addresses can be easily faked by robots, so reverse DNS may not always work. Also, if the DNS is on a public gateway ie - broadband isp, the reverse DNS will not lookup the user.

12:19 pm on June 15, 2007 (gmt 0)

Preferred Member

10+ Year Member

joined:Aug 14, 2004
votes: 0

Thank you for your answers.

I can see some inconsistencies between the "fake" traffic and the rest.
However we are talking 1000's of different IP's, all unique. I guess that I will have to contact some company that specializes in fraud.

I don't have enought resources internally.

Concerning the other fake thing from the SEO, well he's going to have a surprise on monday....we could trace it back to some traffic faking software :)

3:18 pm on July 2, 2007 (gmt 0)

New User

10+ Year Member

joined:Apr 30, 2005
votes: 0

Heres what is most likely happening.

Your traffic is fake - the person accesing your site doesn't realize they are even on your site. I would watch out because this is big black hat no no.

What the company does is drop a pixel iframe on a site or sites they have access to. Your traffic has doubled - but nothing else has.

contact me and I can show you how this works.

2:06 pm on July 3, 2007 (gmt 0)

Junior Member

10+ Year Member

joined:Mar 2, 2005
votes: 0

GOTseo is probably right. An iframe is just a single line of HTML and can be made invisible (1x1 pixel)

Check your stats, that's your best bet. As mentioned above, check the visitor's path through your site, check the duration of the visits also.

If you find that all of those visitors are hitting your site and then leave after a few seconds, it's probably some sort of POP-UP traffic or some other source of junk traffic.

If they visit, and are there for a while but never click off to other pages then it could very well be the iframe trick mentioned by GOTseo.

3:28 pm on July 3, 2007 (gmt 0)

Full Member

10+ Year Member

joined:July 29, 2003
votes: 1

There are places that sell exit traffic for $5 per thousand.... how much traffic has the increase been?