Forum Moderators: DixonJones
OK....we've been Google Analytics on our retail jewelry site for a month now, and here are our stats:
Avergage pages/visit: 8.23
Average Time on Site: 00:02:38
Bounce Rate: 27.68%
Now...our overal conversion rate is 1.74% (not great, but not terrible either - we're always trying to improve that).
However, after seeing almost 1/3 of people reaching my site click away, I'm wondering if this is a "normal" bounce rate, or something I should be concerned with?
It's a sitewide stat.
The percentage of single-page visits (i.e. visits in which the person left your site from the entrance page).
What does it mean? does it mean that people who come to your page and leave by clicking the "Back" button?
Or.. if they come to your page from search results from www.google.com and then after browsing a few pages,... they type www.google.com in the address bar to leave, Is this also bounce rate?
Personally I would consider anything below 30% for the homepage to be acceptable. For other pages this can vary widely depending upon the purpose of the page (informational, lead generation, tool, link page) and also the traffic that you are sending to each page. Try to focus on one or 2 pages at a time in terms of bounce rate instead of a site wide percetnage as this can be very misleading. Look for the high bounce rate pages and try to reduce them, look at the low bounce rate pages and learn why they cause people to continue though your site.
Powerup,
Bounce rate is where someone has gone to your site and within that one visit has seen only one page. They could have pressed the back button, they could have closed the tab or window or typed another site into the address bar.
If they view 2 or more pages within a visit then that visitor will NOT be classed as a bounced visit.
Hope this helps clear it up.
