Forum Moderators: DixonJones
As part of the order process, many of our users are redirected to a subdomain, and then returned to the main domain. Like so:
- Funnel Step 1: User starts his order/design on www.mysite.com/startorder
- Next: (Not part of Analytics funnel) To customize his design, he is sent to design.mysite.com for several pages
- Funnel Step 2: Once it's finished, he is returned to www.mysite.com/finishorder (the first URL back on www., and all users have to go through it)
We have tracking code on all www. pages, but not on design.
From step 1 to 2 we see a 75% abandonment rate. Now, it's entirely possible that the design process is frustrating 75% of the users and they are leaving. But, is it also possible that Analytics sees people going to design.mysite.com and decides that they have exited the funnel altogether?
On a general level, I've never found a clear explanation of whether funnels reporting stays intact even if users go through sub-steps not included in the funnel definition. For example (this time without a side-trip to design.mysite.com):
- Step 1: www.mysite.com/startorder
- Next: (not part of funnel) variable paths through www.mysite.com/productoptions1 or www.mysite.com/productoptions2 etc.
- Step 2: www.mysite/finishorder
So, if GA works like this, either your visitors are spending 31 minutes (or whatever) on the design site and then finishing the purchase, or they really are abandoning the process.