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Google Releases New Analytics Interface

Something new to learn, but great interface



7:33 pm on May 8, 2007 (gmt 0)

5+ Year Member

I just noticed today a new interface for Google Analytics.
It cannot be accessed through your normal Adwords account.
Go to:

[google.com ]



7:45 pm on May 8, 2007 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Well spotted. SearchEngineLand just posted some juicy details:

More on the Google Analytics blog:

Why did we develop this new version?
Since Google Analytics launched in November 2005, the demand for website analytics has increased significantly...You've asked that we focus our engineering efforts around maintaining the sophistication and features that experienced users want, while also making it easy for both experts and non-experts to quickly and easily find the answers you want...The new version of Google Analytics is easy enough for a layperson to understand, but also offers the sophistication experienced users need.


travelin cat

8:59 pm on May 8, 2007 (gmt 0)

WebmasterWorld Administrator travelin_cat is a WebmasterWorld Top Contributor of All Time 10+ Year Member

that's going to take a while to get used to...

Petra Kaiser

9:31 pm on May 8, 2007 (gmt 0)

10+ Year Member

my first impression - feels like entering a kindergarten

at least the back button is working now

[edited by: Petra_Kaiser at 9:36 pm (utc) on May 8, 2007]


10:04 pm on May 8, 2007 (gmt 0)

5+ Year Member

I believe you can still access old design if you bookmarked old url.

[google.com...] ... new
[google.com...] ... old

looks not so convenient... uses flash instead of javascript for maps so seems to loads/work faster


10:18 pm on May 8, 2007 (gmt 0)

10+ Year Member

EpikOne (authorized consultants for Google Analytics) have a great write-up with a lot of detail about the new Google Analytics interface [epikone.com] and report details.


10:31 pm on May 8, 2007 (gmt 0)

5+ Year Member

As usual, it's a beta from Google. I needed a couple of quick reports for a meeting this afternoon, and it performs much quicker than the previous version. I'll be getting into tonight and report back tomorrow any possible glitches.


11:13 pm on May 8, 2007 (gmt 0)

10+ Year Member

You don't seem to be able to cross-segment content and network location any more, which is annoying.


3:05 am on May 9, 2007 (gmt 0)

5+ Year Member

From my Google Analytics account:
"We're excited to announce the newly redesigned Google Analytics.

Over the next several weeks, we will be migrating all existing Analytics accounts to the new Google Analytics interface. You will be notified by email once your account has been migrated. For an entire month you will be able to access both the original interface and the new interface. During the migration, you should experience no interruption in service and you'll be able to see all of your data regardless of which interface you use. For a sneak peek at the new Google Analytics, take a look at the following resources."


3:07 am on May 9, 2007 (gmt 0)

5+ Year Member

oh and check out the tour:


12:31 am on May 10, 2007 (gmt 0)

10+ Year Member

Right I may be going blind or perhaps I'm being stupid but I cant seem to find how to change the time frame in the new interface. Where's the calander hiding?


2:17 pm on May 10, 2007 (gmt 0)

5+ Year Member

I'm liking it so far. Much easier to get info on organic referrals in the new setup.

Right I may be going blind or perhaps I'm being stupid but I cant seem to find how to change the time frame in the new interface. Where's the calander hiding?

Top right, under "Analytics Help Center" link.


2:47 pm on May 10, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Where's the calander hiding?

Had some trouble finding it as well. Top Right as mentionned, where the dates appear, you have a triangle pn the right of the date. Click it. Or click the whole date 'box'. Got some xbrowser issues on Ffox 1.5 though the calendars stay visible even when the focus is gone.


3:05 pm on May 10, 2007 (gmt 0)

10+ Year Member

The email sending features are great. Still don't have the new interface on my accounts though....

Does everyone else have the new version?


8:26 pm on May 10, 2007 (gmt 0)

10+ Year Member

Thanks Guys, don't know why I didn't think to click the date.

Jaunty Edward

5:06 am on May 11, 2007 (gmt 0)

10+ Year Member

export to pdf is awesome... one click and report is ready.... the only pain is there are a few things going in the report that you may not want to show to others (like top keywords)

if making a choise of what the report should contain is also introduced.... it will rock.



1:29 pm on May 11, 2007 (gmt 0)

5+ Year Member

How can I switch to the hourly visitors view I wonder...
Does anyone know?


2:36 pm on May 11, 2007 (gmt 0)

5+ Year Member

Me I wonder how to show values on all "nodes" of the charts. For example -I want to be able to see all visits numbers not only the one my mouse is over... :&. Some things seem to be left undone on this BETA.


12:20 pm on May 12, 2007 (gmt 0)

5+ Year Member

I'm going to miss the old map with all the dots, the new one is boring...

I keep getting errors when I click on a link, then a refresh loads fine

I will miss the browser OS combo that had version info

it would be nice to see screen resolution with browser

following visitor paths is a little different...

some data seems to be missing. maybe its just me. I don't see how an interface could change the DB

pros and cons, probably more pros... if they would just tone down the font a bit. 1280x1024 but I feel like i'm at 640x480


11:21 am on May 14, 2007 (gmt 0)

5+ Year Member

Hi, for the past 2 days, I've received visitors.
According to the Analytics, these visitors come to my site, and viewed 1 page only. The time they spent on my site is 0 second.

I mean, how is this even possible? All my visitors spending 0 second on my site? (FYI, there were 7 visitors within the 2 days.)


1:27 pm on May 14, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

It's misleading. The 0 means Google doesn't know how long that visitor spent on that page.

Google doesn't know when a visitor leaves a page, only when a page was requested. If that visitor requested another page on your site, Google would calculate the time between the first request and the second, and would show that as the time spent on the first page. If there is no second page visited while on your site, Google has no way of knowing when that first page was replaced by something else in the visitor's browser window.


9:56 am on May 15, 2007 (gmt 0)

5+ Year Member

I miss the graph where I can see the "number of pageviews" and "number of visitors" overlapping each other. This is a very good graph. I wonder will Goog re-introduce this for the new interface.


3:41 pm on May 15, 2007 (gmt 0)

WebmasterWorld Administrator ergophobe is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Honestly, I can't believe that they put all of this effort into a new interface and they don't bother to offer some basic functionality like full referrer URL n(at least not natively, though it can sort of be hacked in).

I would say that perhaps the most useful thing an analytics package can do is identify which pages are sending you traffic. If anyone from Google is reading... Ideal drill down:

- referring domain
- referring URL up to? (to filter out session IDs and such if relevant)
- referring URL and query string - so I can find out which forum post or blog post actually mentions my site.

Other than that, I played around a bit last night with GA and generally found the interface made many common tasks quicker, but there are still a few I haven't found yet. Overall, yup it feels like kndergarten and, to be honest once again, there's nothing wrong with simplicity as long as you can still get to all the info.


4:58 pm on May 15, 2007 (gmt 0)

5+ Year Member

Having played with it for sime time, I can say that...

Yeah it's better for printouts.


But you know, I think this was made - at least in part - to lower that enormous CPU usage the old GUI put on their system. I could hear the machines ticking in the background to catch their breath.

Fonts are too big.
Peaks won't show unless you roll the pointer over.
Feels as if it was cutting off something at the right edge of the screen.
Hard to analyze stats for the visuals and the data is displayed apart.
Missing a lot of graphs, cross references are harder, and the navigation is much less ergonomic if you consider the buttons you click and the order you click them.

The PDF printing is awesome.
... not that I need it, but it's great.

Overall, I don't like it any better, and am using the previous interface. No, I'm not a conservative person, if this would be better I'd be using it already. It's just that the info I need is 2 clicks away with the old look. In this new view that's 5 clicks. And doesn't show everything I need.

For there's no hourly graphs.
Which is... quite interesting.
That was one of the reasons I used it, and now it's gone?

This looks like the BEST choice for people who don't care about their websites. This is for managers. CPU saver new GUI that LOOKS more professional and lets people print reports. It's annoyingly less ergonomic, much less specific and misses some key aspects even my old modlogan stats would show.

I wish they let us use THIS for priting and the OTHER to track stats on-screen. But it'll last only a month if I remember clearly. After that the old interface will be gone... right?


5:57 pm on May 15, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Much harder to track your dynamic content. Separates by every query string, can't find how to aggregate them like the old program.

Default views are by total pageviews, instead of unique pageviews. Doesn't show all the numbers at once on a graph.

May look flashy, but I much prefer the old version. Quicker and easier to get hard data.


11:30 pm on May 16, 2007 (gmt 0)

10+ Year Member

Someone sent out the wrong link in the email I just got. It had a "." at the end, much butt-kicking about tonight!

For some reason Adsense seems to have the more up to date statistics, Analytics is always a day behind (I have both Adsense and Analytics code on some pages.)


2:47 pm on May 17, 2007 (gmt 0)

10+ Year Member

I think it's easier to read and use. Therefor much more helpful. :)


7:53 am on May 18, 2007 (gmt 0)

5+ Year Member

I did change some of my analytics filters the other day but haven't noticed any corresponding change in the reported data yet. Instead data is still being filtered according to the old definition of the filters. Has anyone noticed anything similar?

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