Forum Moderators: DixonJones
I'm not to adding Google Analytics to ecommerce websites so I have a few questions for you...
I noticed you can place a conversion code on your order receipt page. It looks like you can add a product sku and product price to the conversion code. I was curious if it is possible to add multiple items.
Has anyone done this before?
Also, I noticed there is a user defined option when doing a Cross Segment Performance. What is the "user define" option and how do I use it? :)
Thanks in advance for your help!
Wes
There are 2 bits of code that are required, both available on the Google Analytics help pages. The first counts the basket total i.e. total price etc. The second details individual purchases, so you can see what each sale is made up of.
It's very clever. It's similar to what other softwares (such as Atlas) offer, but Free!
In terms of user defined segments, the Analytics report itself says "This report allows you to track visitor behavior based upon an arbitrary segment variable that you define. For example, the value selected in a pull-down menu of a registration form can be tagged to the visitor and used to determine conversion and behavior metrics. This report compares how visitors who identified with each of the different groups you defined compare with respect to number of visits, pageviews per visit, conversion rates, and average visit value. "
Thank you for your replies :)
I didn't really understand the script at first which is why I asked the question. After I looked into it though you can specify multiple products. I was able to create a PHP script that also added all the products from the cart into the Analytics script so everything works perfectly!
I will check out Sales-n-Stats. I think Analytics should do what I need and it is free.
Thanks again for your help :)
Wes
