Tracking look back conversions

How to track sales from a repeat visit from a PPC Ad

[cgilvarry]

Hi there,
I operate a travel website and I am trying to figure out how to track look back conversions for a PPC Campaign i.e. Visitors who initially click on an ad and do not purchase on that occasion but maybe bookmark the site and then return to book a few days later.
Has anyone any experience of this?

thanks

Catherine

[larryn]

Catherine,

You are looking for a persistent session cookie - one that survives multiple browser sessions. For instance, here at WebmasterWorld, it remembers who you are so you don't have to log-in every time via a cookie that I think is called 'lastvisitinfo'.

Depending upon your server (Apache, IIS) and how your web pages are produced (static HTML, PHP, ASP, .NET) and how your logs are managed (session id are/are not included and can you change that), will determine how to create that cookie.

If you can tell me/us more about your site, I'm sure you can get detailed information.

Also, be sure to ammend your site's privacy policy to mention that you are in fact using a tracking cookie.

Larry