Forum Moderators: DixonJones
I need a little help here, and some suggestions. I am currently in the process of choosing a new webtracking system. I have tested a couple and think i am ready to choose.
I have now specified the different elements i find important to track, and hope that you can contribute with elements that YOU find important to track, and WHY you find it nessecary to track.
I want to setup the following tracking and reporting:
- Funnels for all products (we have 6 products, all downloadable): entrypage -> download page -> download -> installation complete -> buy -> different stages in the buy process -> end of buy (thank you page)
- The conversion rate from visitor to download from PPC vs. SERP.
- The conversion rate according to countries
- Monitoring pages for abnormal high conversion
- Monitoring pages for abnormal low conversion
- Monitoring pages for high amount of visitors
- Monitoring pages for high bouncerate
- Monitoring positions for primary keywords in SERPS
- Possibility for A/B Splittesting
- Possibility for tracking different campaigns (banners, ppc, email, ec.)
- Amound of visitors according to Countries
Thats about what I can come up with would be relevant data to track - I hope you have suggestions to elements to track, cross-reports that could be of interest etc.
Conversion rate by campaign source (not limiting campaign to PPC but also websites where you can't control the inbound link - e.g. organic search and blogs that talk about you.)
I find that being able to schedule and email different reports direct to different people (including myself) a timesaver too.
Email campaign effectiveness: lift analysis (targeted vs control group and targeted vs total customer base)
