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What ad tracker/server do you recommend for PPC?

         

sodani

5:16 am on Nov 6, 2006 (gmt 0)

10+ Year Member



I've recently started doing PPC campaigns on my own and don't have the volume to use a robust ad tracker/server like Atlas or Dart to track post-click activity. I'm using Google Analytics for my adwords campaign, but I'm curious about what other people recommend if I want to track Yahoo or adCenter. I'm looking for something that is low-cost and would allow me to tie conversions back to the keyword.

arieng

10:40 pm on Nov 13, 2006 (gmt 0)

10+ Year Member



Why not use Goog Analytics for those as well? It only requires a snippet of code on the landing page URL.

gettopreacherman

6:06 pm on Nov 20, 2006 (gmt 0)

10+ Year Member



For low volume, clicktracks appears a decent solution for a self managed solution, though there aren't many out there for anything horribly cheap, you might be better off building your campaign with Goog Analytics until you can afford or need to go with something more robust.

sodani

5:12 am on Nov 22, 2006 (gmt 0)

10+ Year Member



arieng,

I wouldn't be able to get terribly much out of Google Analytics because I wouldn't be able to track how particular Yahoo and MSN keywords are performing.

gettopreacherman

2:55 am on Nov 23, 2006 (gmt 0)

10+ Year Member



then there is going to be some money up front to track, Atlas is a technology solution to your conundrum, like others out there, they actually have an ok pricing schema...