Web analytics criteria

what criteria do you care for your Web analytics

[mms19]

We are new to Web analytics and we use AWStats and Google Analytics for our Web site. There is quite much raw information from these tools and I think there are quite a few criteria based on those raw information are meaningful and useful for Web site.

In addition to ROI, just don't know what other criteria, like exit rate and pageview per visit, do people care for their Web sites?

Anywhere for the introduction or definition of the criteria is also welcome.

Thank you.

[cgrantski]

It's not very useful to try to compare your stats to anyone else's, even if you could get those other statistics. The best way to use analytics for comparison is to try to improve all your numbers, over time. In other words, compare each week to last week to the week(s) before, for your own site.

Also, compare one part of your site to another part of your site. Work on the parts that seem to be doing worst, and try to figure out why the good parts are performing better.

Finally, think about the mindset of a "good" visitor to your site. How many different clicks would be in a "good" visit for your site? Use that number for comparison. You have to understand your site's purpose and your visitors in order to do this. Trying to understand those things is one of the most important exercises you can work on.

[mms19]

Hi cgrantski,

Thank you for your reply. I agree with what you said for the comparison but my question is what to compare in our own site, or what criteria do you care to compare in your sites?

Some people may care about the bounce rate for his home page and some people may care the ROI for the site. What other criteria do people care for comparison within their own sites?

I would be sorry if I made myself misunderstood for criteria because I am not a native English speaker.

Thank you