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Then, this last month, the referrals mysteriously disappeared.
What do you know about divas.com and from which other SE's or directories are they being fed? Because the referrals stopped when I deleted a particular keyword (casting) from my Y! PPC campaign, I have a feeling their results are tied to Y!. Can anyone verify this for me?
So what does this say about PPC marketing, though? Do people regularily just randomly click on sponsored ads without reading the description? It is highly IMpossible that anyone looking for an acting position would mistake our website for their interests.
Or, could this be the work of automated programming, click fraud or some other non-human function?
We did indeed bid on incredibly specific keywords, but also included generic terms to cast a wider net and hopefully catch those who were just beginning the buying process.
However, recently I decided we were spending a bit too much money on "casting" and stopped bidding on it altogether. Wouldn't ya know, Divas stopped listing me.
Yee Haw - Problem Solved!