Does any one know of a good A/B testing program out there? And if not, how hard is it to get something like that coded? Thanks!
hakre
9:27 pm on Feb 13, 2005 (gmt 0)
What's an A/B testing program?
Ultraseeker
12:19 am on Feb 14, 2005 (gmt 0)
I think he means testing two different ads against each other. Adsense lets you do this. You can design two ads for your campaign and see which one gets better CTR. You can also integrate it with your sales page so you can study your ROI.
icedout
5:12 am on Feb 14, 2005 (gmt 0)
actually what I mean, is making slight changes to a landing page or any page designed to sell, then showing a diffirent version of the page to every other visitor. The program would then track which version of the page generated more sales. I think this would involve some sort of cloaking, I'm just wondering if there are programs already designed for this sort of thing. Decent reporting features would be a definite plus.
Ultraseeker
6:59 am on Feb 14, 2005 (gmt 0)
Cloaking is a bad idea. There's no need to do that anyway. All you need is a little PHP where you'd display the two sales letters randomly and carry over a hidden form variable into your pay pages. Just log the transaction information into your database along with whatever user info you care to look at. I'd say that's pretty cake. Just try going to rentacoder.com and see how much people are willing to do that for. But if you can fiddle with PHP/MySQL, you might be able to find code that will help you out on freshmeat.net. On a scale of 1 to 10, I'd give this kind of project a 2.
Ultraseeker
7:29 am on Feb 14, 2005 (gmt 0)
OK. I knew I'd find this thing... [antssoft.com...]
Looks like a good package. They have a free trial. And it's pretty cheap.
