Web Site Metrics

best metrics to report for traffic

[geoapa]

Hey guys,

I'm interested in keeping track of the popularity of my site on a quarterly basis.

I know "unique visitors" is a key metric. Are there any other metrics I should be keeping track of and why?

I'm using WebTrends.

Thanks.

[opifex]

depending on your site structure .... individual page visits, entry and exit pages
depending on the site purpose ..... visit origins and time of day
and ALWAYS .... keywords and refering pages