From WebTrends report to Meaningful Client Translation
What tables, what calculations, what numbers to present to the client?
skibum
6:33 pm on Dec 28, 2001 (gmt 0)
WebTrends produces all kinds of data; making sense of it and drawing valid conclusions or forumlating reasonable hypotheses is a different matter entirely.
WebTrends data seems to contradict itself often. What have you found to be the most valuable numbers/calculations to present to clients and what did you do to arrive at those numbers?
ritualcoffee
2:12 pm on Dec 31, 2001 (gmt 0)
Page Views Visits SE referrals se referrals as a percentage of total page views, and visits top referred pages SEs contributing most referrals bottom referred pages (use this to show growth over a period of time - meaning what you will work on next kind of thing)
dwedeking
3:14 pm on Dec 31, 2001 (gmt 0)
Dynamic pages - usually this is cart activity and / or the forms on the site. While each form submittal does not cover each lead generated it can be used as a rough guide to increase / decrease productivity to the site.
