How long do people stay on your site?

What's a good average visit duration?

[MatthewHSE]

I'm using AwStats, and one of the features it offers is the ability to see how long visitors spend on your site. I was just wondering what a good visit duration should be. Mine seems a little low at the moment. One reason for that is I have a couple well-used features that many people will check quickly several times per day. But I'd still like to know what a good visit length is these days.

Thanks,

Matthew

[synergy]

Here's what I've got:

0s-30s - 58.2 %
30s-2mn - 17.2 %
2mn-5mn - 8.7 %
5mn-15mn - 7.2 %
15mn-30mn - 3.9 %
30mn-1h - 2.8 %
1h+ - 1.2 %

How do I compare to others?

[zulufox]

Here is mine..

0s-30s 68.1%
30s-2mn 12.2%
2mn-5mn 6.2%
5mn-15mn 6.8%
15mn-30mn 2.3%
30mn-1h 2.6%
1h+ 1.3%

[MatthewHSE]

Well, maybe my stats aren't as bad as I thought. Here they are:

0s-30s 51.8%
30s-2mn 15.6%
2mn-5mn 9.5%
5mn-15mn 8.5%
15mn-30mn 5%
30mn-1h 4.8%
1h+ 4%

[edited by: MatthewHSE at 9:53 pm (utc) on Aug. 19, 2004]

[dickbaker]

My site's still new, and has low traffic.

Here's the breakdown:

0s-30s: 56.5%
30s-2mn: 22.2%
2mn-5mn: 8.8%
15mn-30mn: 1.5%
30mn-1hr: 2.5%
1hr+: 2.5%

The 30 minute and more numbers are probably me.

[yowza]

Here is mine for one of my ecommerce sites: the only one that gives me duration stats with Urchin.

0-10s 62.7%
11-30s 6.3%
31-60s 5.8%
1-3mn 9.3%
3-10mn 7.2%
10-30mn 5.1%
30+mn 2.9%

[willybfriendly]

0s-30s 68.7 %
30s-2mn 10.4 %
2mn-5mn 7 %
5mn-15mn 7.2 %
15mn-30mn 3.4 %
30mn-1h 2.2 %
1h+ 0.7 %

Looks like all that have responded hover around 70% of visitors staying less than 2 minutes.

WBF

[zulufox]

ya, that makes me feel better. I was actually worrying about that.

[MatthewHSE]

It's really pathetic in a way. I mean, we all put our blood, sweat and tears into creating these sites and people don't think it's worth two minutes?! LOL

[synergy]

Yea but not everyone will find what they are looking for right off the bat, or they are just surfing and took a quick glance at the site.

I feel better about my stats as well.. seeing other people's numbers being at a comparable level to mine.

[edited by: synergy at 3:01 pm (utc) on Aug. 20, 2004]

[Lord Majestic]

I mean, we all put our blood, sweat and tears into creating these sites and people don't think it's worth two minutes?!

Timing can be misleading - say its Google's objective that people quickly find what they need and leave in that direction - long and possibly futile searching can result in low customer satisfaction and usage of competitors site.

Websites are not meant to be "War and Peace" (and I read the latter almost in full!).

[cgrantski]

<1 minute: 52%
1-2 minutes: 7%
2-3 minutes: 5%
3-4 minutes: 4%
4-5 minutes: 3%
over 5 minutes: 27%

[skippy]

I know a site that claims 24 minutes per visitor. The reason is I think the navigation is so difficult that they need that much time to find what they want.

[WebStart]

My Stats

15.8% 0.25 Minutes or Less
6.2% 0.25 to 0.5 Minutes
5.8% 0.5 to 1 Minutes
71.4% 1 to 5 Minutes
0.7% 5 to 10 Minutes

28% spend less than one minute. And I have good sales -- the best, of all my competitors -- and how do I know that?: my suppliers tell me that. We (me and my competitors) all sell the same products, from about 3 different manufacturers.

[stuartmcdonald]

0s-30s37.3 %
30s-2mn14.5 %
2mn-5mn12.6 %
5mn-15mn15.5 %
15mn-30mn7.9 %
30mn-1h6.2 %
1h+5.3 %
Unknown0.3 %

The zero to 30sec i always put down to junk from squatted domains etc - has been steadily decreasing from start of Jan '04 circa 60%

Site has about 5-7,500 pages of content