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Newbie Tracking Question

?=overture

         

is300

10:11 pm on Aug 7, 2004 (gmt 0)

10+ Year Member



Ok, so i want to track my sales generated from overture and google Pay per click campaigns. I plan to design the link in my overture campaign to go to my main domain followed by?=overture.

My question is, once they go to another page in my site and buy something, that code goes away. Thus, how do I track which campaigns are generating my sales, and how do I keep these seperate?

I imagine there is a simple solution to this?

roitracker

9:01 pm on Aug 12, 2004 (gmt 0)

10+ Year Member



4 possible solutions:
1. Use your log files & track sales back to the entry page.
2. Use session cookies & log files to track the source.
3. Set a cookie that captures the query string & retrieve the cookie at checkout.
4. Use PPC tracking software.