Domain Summary in NetTracker

Domain Summary

[Acternaweb]

How are people using the Domain Summary report in NetTracker? At first glance it looks like a powerful report, but when you get into it, is it worth spending the time analyzing the data?

Is anyone else giving web traffic reports to executives? If so, what kind of reports are you giving.

Thanks,

[rogerd]

Acternaweb, I don't use the domain report in NetTracker at all. In fact, I usually don't even spend the bandwidth to resolve the domains.

I guess if it was important to know how many AOL users you attract, or if you wanted to see how many visits were coming from a particular large firm that has a resolvable domain, it would be useful. One site I work with was mentioned in the financial press, and it was interesting to see hits from lots of brokerage and investment banking companies. (Interesting, but not particularly useful...) It might also be useful in trying to get a rough gauge of international visits.

Over the years, the increasing dominance of large ISPs has made the whole domain analysis area not particularly productive, IMO. NetTracker is a great tool, though, and delving into referrer info, etc., it can't be beat.

[conor]

I have used Nettracker for nearly 2 years. Its certainly the top tool in my opinion even though 10k for an enterprise lecense is a little on the steep side.

I never use the domain summary but the date, refferer, keyword and executive summaries are invaluable.

I always provide monthly reports to my clients based on Nettracker data, but usually copy relevant tables and graphs from nettracker into word and briefly explain the trends and anomolies around them as a report.

For executives I usually provide excel graphs of Vists to sales conversions for the entire contract period and a month on month comparission chart beased on the right hand side table of the nettracker executive summary. I acompany this with a brief report and some historical graphs.

I hope this helps Acternaweb, if you need more sticky mail me and can send you some report templates.