Tracking paths of PPC visitors

ppc tracking

[creativeone]

We have the Enterprise Edition of Hitslink. It tracks ppc clicks but is there a way to tell what Path the PPC clickers/visitors are taking. Hitslink shows the navigation paths of visitors, but how do I tell which of these are coming from PPC campaigns? Thanks.

[shorebreak]

Not only do you need to track PPC, but you need to track each unique keyword from each PPC engine, in order to get the fullest picture of ROI. That's what the larger PPC advertisers do, and they rarely depend on a general web analytics package to do that, as they weren't built for that purpose.