Separating PPC from Organic Stats

best inexpensive practices?

[chewy]

Hi,

Gotta keep those costs low!

I run a lot of small sites where I get both PPC and Organic traffic - like most everyone here I'll bet.

Is there an easy way to view stats (SE, words, Referrals, Page Views, new vs returning, etc) on PPC only or Organic only?

I know that WebTrendsLive doesn't do a good job of tracking all PPC - I see regular cases where AdWords is showing 3 to 5 X in clicks than WTL shows.

They claim it isn't clickfraud and I believe them because I can see the clicks in other places.

The point is I want to show the differential in Page Views Per visitor and other leading indicators on pre and post SEO Organic pages and the PPC stuff can't easily be filtered out.

One option is to have 2 sites with different WTL tracking account on each site. Another is to have a full set of PPC pages (parallel universe) in another directory, again with different WTL JS.

In each case this is, by design, extremely inexpensive and I think with the new NetIQ pricing structure, the free ride seems about over.

Are there other ways to do it? I've not had luck with parameter filtering with Web Trends Analysis Series 6.0C.

[cgrantski]

Provided your Google destination URLs consistently have parameters that show they are from AdWords, you should be getting really close numbers if you analyze on the parameter. I've found that Google's dates for the clicks may vary by a day or so from when they appear in the logs, and I don't know why, but overall it's been adequately accurate, like within 2%, for me. You said you've "not had luck with" the parameter method in your reporting so that's making me wonder. What did you mean and what exactly did you set up in reporting?

Have you gone through your AdWords setup, specifically the Edit Keywords window or the Destination URLs column, and checked to see that there's a parameter for every one of those destination URLs? And that the parameter is spelled the same each time? It's easy to accidentally omit those.

[cgrantski]

And, you should be able to continue using Analysis Series 6.0c forever. I still use it at times because it's really fast. I suspect you just could set it up a bit better.

[chewy]

Is there a quick crash course or FAQ about filtering with parameters somewhere that I can drink up?

[roitracker]

I have no experience with WT, but the following link is a guide to WT query parameters:

[gishteq.com...]

[edited by: tedster at 11:02 pm (utc) on April 30, 2004]
[edit reason] make link active [/edit]

[chewy]

Thanks ROITracker,

I'm using the Analysis Series and this othewise excellent PDF applies to more recent (and expensive) versions.