Tracking the life of a user

Anyone have any tools to help

[dougs]

Hello

We have a client who is looking to track everything that their visitirs and buyers do on the site, satisfying all laws and not using it for anything dodgy, just so they can be more eeficient.

The idea is to track a visitor from IP, search engine, keywords searched on, flow through site, repeat visitor, and the details if they bought. This obviously from a high level analysis will allow them the client to be able to optimise ppc bidding and all other advertising. From a more detailed viewpoint, they then want to be able to have a full crm sstem implemeneted so they can then reward their good customers etc.

Does anyone have any idea of products that may help to do this?

Cheers.

Doug

[rogerd]

Dougs, simple repeat visit tracking can be stored in a cookie - that's far from the industrial strength solution you want. Clearly, you need to have a database on the server, and have a unique ID for each customer. To get good data, it seems like you'd almost have to force a login if someone appeared without a cookie. Or, you'd have to live with some blank spots in the data for customers who have changed computers or deleted cookies.

Can't help on the commercial product suggestion, sorry...