Domain Stats

small presentation to boss what does he need to know?

[humpingdan]

ive got to give a small presentation of our domain stats to the boss, whats the best way to lay them out, what are the core elements he needs to know?

[Receptional]

Give him REAL SIMPLE graphs, based on TRENDS.

He doesn't care that there were 2,040 page impressions last week.... what he cares about is that there are MORE visitors last month than a year ago. Even better is to be able to give:

Conversion rate (over time)
ROI - Average revenue/profit per visitor (Over time)

Most MD's want (or should want) to isolate their business operations into just a few key metrics. A quick look at those metrics shoudl be able to tell the MD if and where problems in the business lie. Too much information to an MD is a sign that someone lower down didn't distill the important stuff out.

Dixon.