Forum Moderators: skibum
I joined up with tradedoubler in the UK and select suitable affiliations.
So far I have had two rejections. I'm wondering what the process is for approving or rejecting and if anything about the site can be learnt to improve the sites own revenue stream.
Maybe the traders do not like the look of the site? "looks crap, our customers wont like". Maybe they think the content is not suitable.
I dont know why. All I know is that a hotel chain in the UK declined me. This is strange because in my game a lot of visitors to me site will be requiring hotels in order that they can stay in places connected with the site.
What do you reckon guys? Is there lessons to be learnt? If a trader doesn't wish to advertise on your site, is it likely that customers do not wish to buy your core product too?
Some merchants have specific sites in mind on which they want to be promoted. They may set up their program at a network and select their own affiliates and contact them themselves.
I think some merchants don't have a clue, and deny affiliates because they don't think they will perform, which could very well be wrong.
Yet other merchants may be borderline profitable or just short-staffed and aren't accepting new affiliates right now.
Some networks have a time-out which automatically denies you after x number of days.
I would email and ask for a denial reason if possible. You might be surprised at what you get back.
I wouldn't read much into it. If you are a decent affiliate, or have decent traffic, it is probably their loss. I definitely wouldn't consider this a gauge of how visitors may react to your site.
Many merchants are extremely careful with their brand and are very picky about the sites they accept. Other merchants automatically approve all sites that apply.
The ones that perform a manual review of sites tend to have their own specific guidelines. The obvious reasons for rejection are porn or hate sites. More conservative merchants go much farther than that and will reject sites that have what they consider touchy content. Religion and gambling sites might get rejected by some.
Sometimes all you need is to have a few dodgy words on your site. For example a financial company might look for the phrase "Bad credit? No Credit?" and pass on that site.
Whatever the case, don't take it too hard. You'll likely find plenty of merchants who accept you. And if you feel strongly about joining a particular program that rejected you, push back.
I Don't understand why hotel and travel sites are turning me down. The visitors to my site are quite likely to require travelling and hotel services.
The hotel and travel co loss. I guess.
