Project evaluation

A little help/advice needed....

[Nick_W]

Hi everyone,

Before I go ahead and buy the domain and start building I thought I might ask for some opinions from those more experienced than my self...

Here's the scoop:

• Specialized field, sub-section of much larger product group
  
• 2-3 major players with quite a few places running these products as part of a larger field
  
• Top 10 in Google, no problem
  
• 25c max bid on Overture for most generic term with 8000 searches a month, about 10-12 biders
  
• 14-15c bids on more refined keywords but only 150 or so searches
  
• Ticket price: $60-$1000 - Average: around $130
  
• 6 decent merchants, 5-15% the lower being the bigger ticket prd's
  

I think it's a goer, any comments?

Mucho grassy arse

Nick

[eljefe3]

Do you know the average conversion ratios? This would go a long way in knowing whether it is profitable. If you don't it doesn't cost that much to throw up a site, try your hand at some PPC and see what happens. Experimentation is the key in affiliate marketing. Some products will convert well, while others won't.

[DrCool]

It probably won't be enough to live off of but could easily generate some extra cash for you. It looks like a good program to start on. As eljefe3 mentioned it doesn't cost very much to set up a site so go for it and let us know how everything goes.

[Filipe]

With proper marketing you could eliminate a lot of the need for PPCs and reduce your overhead... of course, that's only if it generates a reasonable expense.
In any case, marketing, online or otherwise, is really important for getting a project like this to take off. When it's niche, you really have to reach your crowd, and hard.