Entertainment

Ad revenue drop down

[THEO]

What make this two topics impossible?"Some topics are getting impossible, like general interest and entertainment"
Theo

[eljefe3]

Hi THEO and welcome to wmw. If you could put the prior statement in context, we'd love to help you out in this answer.

Is this in regards to placement, receiving advertising revenue or perhaps something else?

[Drastic]

I believe this is in reference to my post in this thread [webmasterworld.com], where I commented that it is getting very difficult to turn a profit on (typical banner) ad sales alone with general interest and entertaiment sites.

Though this is a generalization, and there are always exceptions, most of these types of sites have a hard time making more than their hosting costs. There is no targeting, there is no special area of interest or niche, so the basic value is sending a branding message. CPM banner sales are rock bottom, and often the (cost of) bandwidth used outweighs the revenue.

For example, gaming and celebrity sites have lots of large images that kill their bandwidth, and few users that are of value to advertisers.