ValueClick Buys BeFree

[Brett_Tabke]

Zdnet is running a story [zdnet.com.com] on ValueClick purchasing BeFree for $128 million.

[Drastic]

Hey that is big news. If approved, I wonder what changes we might see at BeFree.

Valueclick seems to be making some significant moves while the advertising sector is quiet. They are currently switching all OnResponse affiliates to the valueclick system. (They purchased OnResponse, formerly BachSystems, in Nov. 2000)