Do I need to diversify the IP of my affiliate sites?

[SelenaQuintanilla]

Hello SEO and Biz community,

I'm gearing up to launch four affiliate sites, each focusing on a very specific niche. For each site, I plan to target a unique keyword from this niche along with its derivatives like reviews, promo codes, and local aspects.
To give you an idea (though these examples have nothing to do with my actual niche) :
- Star Wars T-shirt
- Dragon Ball Z T-shirt

I intend to automate and protocolize the processes so I can easily scale. However, given that the content across the sites will be very similar except for the main targeted keyword, I'm looking to differentiate them as much as possible.

One of the first things I'm considering for SEO is whether it's necessary to have different IPs for each site. In your experience, is this really necessary for a network of four sites, keeping in mind that it's not a private blog network (PBN)?


I'm eagerly looking forward to your suggestions and thank you in advance for your help. Thank 3000! 🙏

Best regards,

[not2easy]

It is not necessary to have different IP addresses for each site, Google understands affiliate marketing and will rank them compared to other affiliate sites. The best you can do to be found is to offer a superior user experience on each of your sites.

Be careful of offering reviews as Google put out their Product Reviews Update - 2/21/2023: [webmasterworld.com...]

[SelenaQuintanilla]

As always thank a lot Not2easy for your precious info!